R&D · TONRACE

TONRACE: How We Turn Sports Events into Intelligent Systems

Recordingresults
alertaacciónPrediction ·proactive management

TONRACE changes this approach

Modern sports events generate vast amounts of data, but in most cases, this data is used only to analyze what has already happened.

We are building a platform that enables a transition from simply recording results to predicting participant behavior and proactively managing events.

R&D
R&D

R&D: A Complex Challenge Requiring New Approaches

Predicting participant behavior along a race course is a complex engineering challenge. It involves accounting for multiple factors:

  • Individual athlete characteristics
  • Course configuration
  • Changing weather conditions
  • The dynamic state of the athlete throughout the race

Traditional data analysis approaches are not sufficient in this context. As part of our R&D, we conducted a series of studies and experiments, testing various methods and approaches.

Our Innovation

What Makes Our Approach Innovative

At TONRACE, we are not simply applying existing data analysis tools. We address a challenge that has traditionally been difficult to formalize — bringing different race courses to a comparable basis and predicting participant behavior throughout the race dynamics. Through our R&D, we have:

  • Developed our own approach to modeling participant behavior
  • Integrated multiple models into a unified AI system
  • Created a working predictive AI solution applicable to real-world race conditions
A new class of solutions:
Predictive sports event management systems — where data is used not only for post-event analysis, but for pre-event modeling and proactive decision-making.
Innovación
Federaciones
Federations and Organizers

For Sports Federations and Event Organizers

As the platform evolves, we are developing solutions that will enable:

  • Objective assessment of course difficulty across different configurations
  • Prediction of completion times for registered athletes
  • Modeling of infrastructure load (checkpoints, aid stations)
  • Optimization of checkpoint and aid station placement
  • Automated validation, classification, and digital certification of race courses

This creates a foundation for:

  • Standardizing metrics across events
  • Improving race safety
  • More efficient event management
  • Transitioning to real-time data-driven decision-making
Clubs and Athletes

For Clubs and Athletes

The development of TONRACE opens new opportunities for structured athlete development. The platform is evolving to provide tools that enable:

  • Selecting the most suitable events based on an athlete's profile
  • Planning personalized race strategies
  • Predicting risks of overexertion
  • Building a digital athlete profile for long-term development

  • Participating in isolated events
  • Systematic performance analysis and improvement
Clubes

Additional Value of Participation

Early Access

Early access to emerging technologies before the rest of the market

Influence

The ability to influence product development and prioritize features

Digital Presence

A stronger digital presence and technological positioning

Competitive Advantage

A competitive advantage over other players in the sports sector

Let's Work Together

We are open to collaboration with sports federations, event organizers, and sports clubs. Participation in TONRACE R&D provides early access to next-generation tools built on predictive models. If you want to:

TONRACE hoy
TONRACE Today

TONRACE Today

TONRACE is already successfully used for managing sports events and continues to evolve as a next-generation intelligent platform.

You can already take advantage of all proven and stable features of the system today — without participating in R&D or experimental developments. After registration, you will have full access to all stable platform services without limitations. Sign up and create events at no cost. Commission applies only when participants make payments.

Go to TONRACE

Contacts

ITKOOL 2025, S.L.
NIF: B21779590
Dosrius, Veinat Batlle, 18, 08319,
Barcelona, Spain